New York's Algorithmic Pricing Disclosure Law Takes Effect

New York Attorney General Letitia James recently announced that on November 10, 2025, New York's Algorithmic Pricing Disclosure Act (the "Act") officially took effect. Codified at N.Y. Gen. Bus. Law § 349-a, the Act requires that companies making use of consumer-specific data to set prices clearly and inform consumers when those prices have been determined by an algorithm. It was enacted as part of New York's omnibus budget bill, which also introduced other consumer protection measures, including amendments to the state's Automatic Renewal Law that we covered in June. This measure reflects emerging legislative interest in addressing "surveillance pricing", or individualized pricing practices that rely on personal data to adjust the cost of goods or services.