Log in or register
Share on LinkedInShare on LinkedIn

ARTICLE · 08 JUNE 2018

New Political Advertisement Accountability Program In Full Campaign Mode

BakerHostetler
BakerHostetler
Contributor
BakerHostetler

BakerHostetler

Recognized as an innovator and one of the top firms for client service, BakerHostetler helps...

View firm profile
Explore more from BakerHostetler

The 2016 election and the attendant allegations of foreign interference in the electoral process have ramped up scrutiny on digital political advertising.

United StatesMedia, Telecoms, IT, Entertainment
Alan Friel
Alan Friel
Holly Melton
Holly Melton
Author LinkedIn connections

Digital Advertising Alliance wants everyone to know who's behind the curtain

A Little Wigged Out

The 2016 election and the attendant allegations of foreign interference in the electoral process have ramped up scrutiny on digital political advertising. Facebook, Google and other companies that define the ad-centric profit model are sweltering under a public magnifying glass, and the ad industry at large is scrambling to provide some sort of tether between ads and the companies that inject them into the media.

Parallels

Problems we've covered before about the dangers and pitfalls of commercial online advertising tend to find their parallels in digital political advertising as well: Who is the ultimate source of the ad? How does the advertising affect my privacy or my security? How cleanly are the lines drawn between ads and content, and how are the teams behind both halves related to each other?

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

Register for freeORLog in

View source

Related Articles

Legal Intelligence Newsletters: sign up for the latest legal and regulatory news on your chosen topics

Read more about

Related Comparative Guides

See more popular content from

Article

California Requires Disclosure Of AI-Generated People In Advertising

California has enacted a groundbreaking AI disclosure law requiring advertisers to clearly identify when synthetic performers appear in their marketing materials. The legislation, set to take effect in 2027, includes a private right of enforcement that could potentially open the door to class action litigation against brands using AI-generated performers without proper disclosure.
United StatesMedia, Telecoms, IT, Entertainment
Foley Hoag LLP
Foley Hoag LLP
Article

FCC Tightens Equipment Rules

The Federal Communications Commission has adopted sweeping new restrictions targeting equipment containing components from entities on its Covered List, fundamentally reshaping how manufacturers, online marketplaces, and equipment modifiers must approach FCC compliance. These rules establish unprecedented prohibitions on logic-bearing hardware components, impose strict display requirements for e-commerce platforms, and clarify when existing authorizations can support equipment modifications.
United StatesMedia, Telecoms, IT, Entertainment
Steptoe LLP
Steptoe LLP
Article

California Signs Landmark Online Child Safety Package

California has enacted the nation's most comprehensive online child safety legislation, banning addictive social media features for minors under 16, establishing strict companion chatbot regulations, and imposing enhanced civil penalties for platforms that harm children. Companies operating social media platforms or chatbots accessible to California children must now assess their products, audit features, and prepare compliance programs ahead of the laws' effective dates.
United StatesMedia, Telecoms, IT, Entertainment
Davis+Gilbert LLP
Davis+Gilbert LLP
Article

The Next Chapter Of Digital Accessibility: FCC Seeks Input On Modernizing Its Rules

The Federal Communications Commission is seeking public feedback on modernizing its accessibility framework to address rapid changes in consumer technology. The draft Notice of Proposed Rulemaking examines whether existing rules keep pace with today's communications marketplace or inadvertently hinder innovation in accessibility solutions.
United StatesMedia, Telecoms, IT, Entertainment
Hogan Lovells Cadwalader
Hogan Lovells Cadwalader
Article

Nationwide EAS Test Coming November 17, 2026

FEMA and the FCC will conduct a nationwide test of the Emergency Alert System on November 17, 2026, requiring participation from all radio and television stations, cable systems, and satellite services. EAS Participants must file three separate forms through the EAS Test Reporting System, with specific deadlines ranging from October 30, 2026, through January 2027. Certain translator and repeater stations are exempt from the registration and filing requirements.
United StatesMedia, Telecoms, IT, Entertainment
Wiley Rein
Wiley Rein