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ARTICLE · 14 NOVEMBER 2019

New Class Action Targets Discriminatory Ad Practices

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

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Facebook has been sued – again – for discriminatory ad targeting.

United StatesMedia, Telecoms, IT, Entertainment

Facebook has been sued – again – for discriminatory ad targeting. The latest suit, filed as a putative class action in the Northern District of California, alleges that Facebook discriminates against older and female users by withholding advertising for financial services such as insurance, investments and loans. The basis of the complaint is, as plaintiffs say, "straightforward": Facebook requires users to provide their age and gender as a condition of using Facebook's services. Then, Facebook segregates and classifies its users based on their genders and ages, so that advertisers can choose the audience for their ads accordingly. Further, according to the complaint, Facebook encourages advertisers to send advertisements that exclude certain users and they do so. As a result, plaintiff alleges, "millions of older and female Facebook users have been denied the opportunity to receive valuable advertisements about financial services opportunities that advertisers sent

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www.fkks.com

This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

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