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ARTICLE · 10 MAY 2019

Native Advertising: Label It, Says NAD

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

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NAD has just published a new Decision concerning advertising for cochlear implants that appeared in an AARP Bulletin.

United StatesMedia, Telecoms, IT, Entertainment

NAD has just published a new Decision concerning advertising for cochlear implants that appeared in an AARP Bulletin.  NAD brought the action as part of its routine monitoring program (meaning, there was no challenger other than NAD itself).  

At issue was advertising for the maker of cochlear implants, Cochlear America, which appeared in the AARP Bulletin under the heading "Ask the Expert."   It appeared on a page along with an AARP financial advice column entitled "Your Money."  The page included an explanation for how cochlear implants works, authored by a "cochlear implant surgeon," and a "Q & A" section about the benefits of cochlear implants.   The ad displayed Cochlear's logo and a Cochlear website link at the bottom. 

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This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

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