NAD Investigations Keep Getting Meta And Meta

Influencer ad platform accused of false advertising; space-time continuum collapses

Not All Fun and Games

It's true that most social media influencers are relatively below the radar for above-the-radar types; dependable experts in a particular field or successful practitioners of a certain art or skill, they attract attention that can be parlayed into sales and brand loyalty.

But there are, of course, the influencers who draw followers because of their over-the-top behavior or outrageous lifestyles. We write about this type of influencer all the time – it's fun, and often allows us to indulge in a little schadenfreude.

Whether it's expert advice or over-the-top behavior that attracts the marketing dollars, there's a lot of behind-the-scenes effort that goes into influencer marketing. And we don't mean just primping or selfie-taking; there's also the business end, which is complicated.