NAD Hears A Dispute Between Two Big (Or Maybe Medium) Guys

Last year, T-Mobile ran a commercial in which Snoop Dogg breaks down Patrick Mahomes' "top three plays of the day" with additional commentary from influencer Kai Cenat. Mahomes scrambles into a T-Mobile store with a "little shimmy, shimmy shake" (like he's chasing an ice cream truck), holds up an iPhone 16 Pro "like a baby lion," and then takes T-Mobile's savings and "calls it a day." Snoop tells the audience that families who use T-Mobile can save 20% a month "versus the other big guys."

Charter filed an NAD challenge, arguing that it was a "big guy" and that T-Mobile's savings claims weren't accurate with respect to Charter's Spectrum Mobile service. T-Mobile pushed back, saying that Charter wasn't so big, and that T-Mobile wasn't referring to Charter at all. It demonstrated that Verizon, T-Mobile, and AT&T collectively represent 94% of the US market. Charter comes in fourth with 3.6% of the US market. So, at most, it was a medium guy in certain regional