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ARTICLE · 10 JUNE 2020

NAD Doesn't Like Coronavirus Prevention Claims Either

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

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Seems like we're blogging every day about regulators' efforts to shut down claims for products purporting to provide prevention or treatment of COVID-19.

United StatesMedia, Telecoms, IT, Entertainment

Seems like we're blogging every day about regulators' efforts to shut down claims for products purporting to provide prevention or treatment of COVID-19.  With NAD's recent action involving Your Superfoods dietary supplements, it has made clear that it has no patience for such claims either.  And it is even undertaking routine monitoring to "find claims...touting misleading health-conferring benefits related to novel coronavirus or COVID-19 as part of its public interest mission to protect consumers particularly during this unprecedented time."

At issue here was a video advertising Your Superfoods Immunity Bundle.  The video included a discussion between the company owners about the immunity-boosting benefits of their supplements (including "Magic Mushroom Mix" which, to me, sounds like something providing a whole different benefit).  Although the owners did not claim that their supplements would prevent or cure coronavirus, they did refer to the virus as a reason for

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This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

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