NAD Addresses Comparison Charts

A recent NAD decision looks at an issue that frequently comes up for advertisers but doesn't often make its way into NAD decisions—how companies can use charts to compare features they offer against those offered by their competitors. It sounds easy enough, but it can get complicated, especially because companies don't always advertise features the same way.

ZenBusiness uses a chart to compare the features it offers to those offered by its competitor Tailor Brands. The eighth row of the chart below reads ​"100% Accuracy Guarantee." There's a check mark under ZenBusiness to indicate that the company offers the guarantee, and there's an ​"x" mark under Tailor Brands to suggest the competitor doesn't offer a similar guarantee.