Share on LinkedInShare on LinkedIn

ARTICLE · 24 MAY 2022

Meta To Provide Additional Information Regarding Political Ad Targeting

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
Contributor
Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

Founded more than 40 years ago as a boutique law firm servicing the entertainment and arts...

View firm profile
Explore more from Frankfurt Kurnit Klein & Selz PC

Meta has announced updates to its ad transparency tools that it says will provide more information to researchers about "advertiser targeting choices for social issue, electoral and political ads.

United StatesMedia, Telecoms, IT, Entertainment

Meta has announced updates to its ad transparency tools that it says will provide more information to researchers about "advertiser targeting choices for social issue, electoral and political ads."  According to the announcement, detailed information about ad targeting for each relevant ad, including the interest categories chosen by advertisers, will be available to "vetted" academic researchers though the Facebook Open Research and Transparency environment.  

In July Meta will make a summary of the information available to the general public on its Ad Library.  This summary, says Meta, "might show ... that over the last 30 days, a Page ran 2,000 ads about social issues, elections or politics, and that 40% of their spend on these ads was targeted to 'people who live in Pennsylvania' or 'people who are interested in politics.'"

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

www.fkks.com

This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

See more popular content from