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ARTICLE · 07 AUGUST 2017

Marketing a High-Powered Winery

Davis+Gilbert LLP
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Winemaking is a timeless craft—or so you might think.

United StatesMedia, Telecoms, IT, Entertainment
Ronald R. Urbach
Ronald R. Urbach
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Winemaking is a timeless craft—or so you might think. If you do, one visit to a Jackson Family Wines facility powered by Tesla batteries and you'll soon realize that wineries are certainly keeping up with the times.

One of the country's largest family-owned wineries, Jackson Family Wines has been innovating in all kinds of ways as it carries on the family's winemaking legacy (including production of the popular Kendall-Jackson brand). It has shown both foresight and ingenuity in adapting to climate change, which has begun to affect the California landscape on which the company grows its grapes. In some cases, it has implemented low-tech solutions that farmers of yore would recognize: using owls and falcons instead of pesticides to control increasing numbers of pests, and making greater use of moisture-retaining compost.

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