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ARTICLE · 07 MARCH 2024

Making Green Claims? Keep In Mind New State Laws

Global Advertising Lawyers Alliance (GALA)
Explore more from Global Advertising Lawyers Alliance (GALA)

As we anxiously await the Federal Trade Commission's (FTC) update of the Green Guides, advertisers should keep in mind the various "green" state laws that could affect the production...

United StatesMedia, Telecoms, IT, Entertainment
Len Gordon (Venable LLP)
Len Gordon (Venable LLP)
Shahin O. Rothermel (Venable LLP)
Shahin O. Rothermel (Venable LLP)
Kaelyne Yumul Wietelman (Venable LLP)
Kaelyne Yumul Wietelman (Venable LLP)
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As we anxiously await the Federal Trade Commission's (FTC) update of the Green Guides, advertisers should keep in mind the various "green" state laws that could affect the production and marketing of certain products. For example

Voluntary Carbon Market Disclosures Act (VCMDA)

The VCMDA is a new California law that imposes disclosure requirements on public and private companies of all sizes that:

  • Operate in California and/or make claims in California regarding their climate performance, including claims regarding the achievement of net zero emissions, that the entity (or its product) is carbon neutral and/or does not add net carbon dioxide or greenhouse gas (GHG) emissions, that the entity has made "significant reductions" to its GHG emissions, or similar claims

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