Jack Daniel's Left With Hangover By Sobering ASA Decision

Yesterday's ASA decision about a poster as for Jack Daniel's No.7 is a further reminder of how strictly the ASA will apply the rules about alcohol advertising. It has also highlighted again the importance of ensuring that alcohol advertising is socially responsible, as well as how fine the lines can be between acceptable and unacceptable messaging. And we know how difficult it is to walk a straight line when you've had a few.

The other interesting to point to note is that the ban results from one complaint from someone who saw the ad on the London Underground. Anyone who has had the misfortune to travel on the Tube recently will know that it is rammed, once again, just like pre-pandemic days. So millions of people must have seen it, but only complained, and that had triggered a full investigation and a ban. Was the complainant a non-drinker on a mission? If so, you have to hope you never find yourself standing next to them at a party. Or were they someone heading