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ARTICLE · 03 APRIL 2023

Invent'a Magenta

Duane Morris LLP
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Pantone's announcement of its Color of the Year is an event that inspires the celebration of the latest trends in design. Every year since 2000, a panel of experts meets in a European capital to select...

United StatesMedia, Telecoms, IT, Entertainment
Samuel Apicelli
Samuel Apicelli
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Pantone's announcement of its Color of the Year is an event that inspires the celebration of the latest trends in design. Every year since 2000, a panel of experts meets in a European capital to select the shade that best represents the mood and spirit of the times. The selection process is a secret and Pantone only announces the hue twice a year. They gather "representatives from various nations' color standards groups" to present and debate colors before deciding. In choosing a hue, the experts look at trends, cultural influences, and global happenings to decide what will be the hottest colors for the coming year.

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In 2023, the color of choice is Viva Magenta, which combines reddish-pink and yellow tones that are said to convey bravery, strength, and exuberance. According to the company, Viva Magenta is inspired by the red of cochineal, one of the most precious dyes in the natural dye family. It is also part of a broader Magenta Universe that includes

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Disclaimer: This Alert has been prepared and published for informational purposes only and is not offered, nor should be construed, as legal advice. For more information, please see the firm's full disclaimer.

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