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ARTICLE · 24 JULY 2018

Instagram Celeb Alleges Link Theft!

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Nita Batra, who goes by Nita Mann (@nextwithnita), is an influencer par excellence. Her Instagram feed runs hot with more than 200,000 followers and sports almost 1,500 ...

United StatesMedia, Telecoms, IT, Entertainment
Alan Friel
Alan Friel
Holly Melton
Holly Melton
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Don't get between an influencer and her affiliate

Profit Chain

Nita Batra, who goes by Nita Mann (@nextwithnita), is an influencer par excellence. Her Instagram feed runs hot with more than 200,000 followers and sports almost 1,500 carefully crafted photos stretching back to 2012. Her style is aimed dead at the heart of the millennial demo, with fashion-forward outfits and accessories and a slew of links to products she endorses.

One of Batra's favored social media partners is liketoknow.it, an affiliate service. Following a liketoknow.it tag off one of Batra's photos leads you to her liketoknow.it feed, where the photos appear again, linked in turn to the retailers of the product she's wearing or using in the original post. When a user purchases a product through the liketoknow.it feed, Batra gets a percentage of the sale.

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