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ARTICLE · 25 SEPTEMBER 2025

Inside NAD 2025: Trends, Takeaways And What's Next

Davis+Gilbert LLP
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Davis+Gilbert LLP

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The National Advertising Division (NAD) is the self-regulatory adjudicative body for the advertising industry. We attended and participated in NAD's annual conference...

United StatesMedia, Telecoms, IT, Entertainment
Ronald R. Urbach
Ronald R. Urbach
Alexa Meera Singh
Alexa Meera Singh
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The Bottom Line

  • The 2025 NAD Conference highlighted regulatory and self-regulatory priorities – including AI use.
  • As the state and federal regulatory environment continues to evolve, companies can look to NAD guidance to inform compliance.
  • The FTC is and will continue to be an important backstop to NAD's authority.

The National Advertising Division (NAD) is the self-regulatory adjudicative body for the advertising industry. We attended and participated in NAD's annual conference, which focused on the current state of the advertising industry, with discussions spanning from the impact of Generative AI technologies to the shift in federal regulatory priorities.

FTC Outlook

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