Influencer's Long Lashes Could Raise Ad Law Issues

Mikayla Nogueira is a 24-year-old beauty influencer with over 14 million followers on TikTok. At last count, that's more than the number of followers we have at Ad Law Access, so she must be doing something right. (Or perhaps we're doing something wrong by neglecting our readers' beauty needs, but that's a topic for another day.) In any event, Mikayla recently shared a tip that "literally just changed [her] life" and figuratively just ignited a battle on the internet.

Last week, Mikayla posted a sponsored video in which she applied L'Oreal's Telescopic Life mascara to her eyelashes and invited her followers to judge the results. And judge, they did. Some followers seemed skeptical that the product could achieve those results and many accused the influencer of wearing false eyelashes in the "after shot." Mikayla responded: "Noooo omg loreal would never allow that in a partnered post!!! But ya'll proving my point."