Is your data fresh or stale? Is it filled with nasty
additives and preservatives?
No More Empty Calories
The folks at the Interactive Advertising Bureau's Tech Lab
have released a new Data Transparency Standard intended to ensure
"minimum disclosure and transparency standards for any company
that collects audience data for targeting, personalization, or
measurement of digital advertising," according to the press release.
The standard asks data providers to provide some of the basics
to describe their offerings, including audience counts and
precision levels, source refresh frequency and last refresh
date.
Participants will submit to annual audits that "confirm
that the information provided ... is reliable," says the lab.
Compliance seals will be available for any organization that
completes the audit. Full details can be found here.
