Happy Juice, Unhappy FTC

Just a month following its last announcement of an enforcement action against a dietary supplement maker, the FTC recently announced filing suit in California district court against another supplement maker, Amare, a self-described “mental wellness company.” Headed by two individuals (also named as defendants in the complaint) who were already subject to prior court-ordered permanent injunctions prohibiting them from making false claims, the multi-level marketing company is alleged in the FTC’s complaint to be engaging in a wide range of bad behavior, from misrepresenting the income its salespeople (“brand partners”) can earn selling the products, to letting those brand partners run amok on social media, to making false and misleading claims about the products themselves.