The Superintendency of Industry and Commerce issued new
guidelines about the advertisement of environmental benefits. When
a product is advertised as having environmental qualities,
characteristics, or attributes, in addition to complying with the
Consumer Protection Statute, the product must generate real
environmental benefits.
The advertising of the environmental qualities, characteristics,
or attributes of any product must meet the following
requirements:
- It must be an objective and verified claim.
- The tests, research, studies, or other evidence must be based
on the application of recognized technical and scientific
procedures. The advertiser must keep the information that supports
their claims available to the Superintendence of Industry and
Commerce.
