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ARTICLE · 14 JUNE 2023

Google Announces That It Will No Longer Function As A "Service Provider" Under The CPRA For Some Services.

Foley & Lardner LLP
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Google announced upcoming changes to the "restricted data processing" functionality so that it will no longer act as a "service provider" under the California Privacy Rights Act of 2020 (CPRA) for many of its advertising services.

United StatesMedia, Telecoms, IT, Entertainment
Steven Millendorf
Steven Millendorf
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Google's Changes

Google announced upcoming changes to the "restricted data processing" functionality so that it will no longer act as a "service provider" under the California Privacy Rights Act of 2020 (CPRA) for many of its advertising services. The updated privacy terms will take effect on July 1, 2023 - the first day that the new or changed provisions of the CPRA go into effect. In particular, as of July 1, 2023, the "restricted data processing" functionality will no longer apply to the following services:

  • Any feature that entails uploading customer data for purposes of matching with Google or other data for personalized advertising (e.g., Customer Match)
  • Any feature that entails targeting user lists obtained from a third party (e.g., Audience Partner API)

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