Consumer-facing companies are increasingly utilizing
social media influencers to get their advertising to targeted
audiences and to learn how their products are working for real
people. This innovative form of advertising is changing the way
companies connect with consumers.
To address those changes and to keep our clients informed, we
have created an interactive tool, Influencer Snapshot, which
outlines some of the key issues companies need to consider when
partnering with social media influencers.
This interactive guide offers best practices for businesses
partnering with social media influencers to promote products and
services online. This includes:
- Smart contracts and policies
