FTC Updates Guidelines For Making Proper Disclosures In Digital Advertising

The U.S. Federal Trade Commission (FTC) released updated guidance on how to make online advertising and marketing disclosures "clear and conspicuous" to avoid consumer deception.  The guidelines affect the structure and format of digital advertisements and marketing initiatives such as the use of endorsements and testimonials.

On March 12, 2013, the U.S. Federal Trade Commission (FTC) released updated guidance on how to make online advertising and marketing disclosures "clear and conspicuous" to avoid consumer deception.  The FTC's new .com Disclosures update the agency's original Dot Com Disclosures issued in May 2000, to account for the emergence of new technologies and the extensive changes in the online marketplace since the 2000 guidelines were released.