FTC To Apps: "We've Got A Guide For That"

Mobile apps are off the hook! For those of us a bit older, the world clearly is "Going Mobile." 

Just this week, the White House launched its new mobile app, the Pew Research center released a study on Americans' privacy concerns with apps, Angry Birds marked Freddie Mercury's birthday by giving him a cameo appearance and most importantly to all of you the FTC published its new guide for app developers on how to market their products legally.  The FTC's guide gives mobile app developers a primer on observing the agency's advertising and privacy principles, noting that an app's compliance program should be designed from the product's launch.  The guide emphasizes that even the smallest app distributer is considered an advertiser, so the FTC will not entertain any excuses for non-compliance – not even from the little guys.