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ARTICLE · 25 MAY 2016

FTC Settles Mosquito Shield Band False Advertising Litigation

Klein Moynihan Turco LLP
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On Tuesday, the Federal Trade Commission ("FTC") announced its settlement with Viatek Consumer Products Group Inc. ("Viatek") and its principal Lou Lentine ("Lentine") concerning claims that their "Mosquito Shield" wristband prevents wearers from being bitten by mosquitos.

United StatesMedia, Telecoms, IT, Entertainment
David O. Klein
David O. Klein
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On Tuesday, the Federal Trade Commission ("FTC") announced its settlement with Viatek Consumer Products Group Inc. ("Viatek") and its principal Lou Lentine ("Lentine") concerning claims that their "Mosquito Shield" wristband prevents wearers from being bitten by mosquitos.  The FTC commenced litigation against Viatek and Lentine in February, 2015.  After a failed motion to dismiss by the defendants and some discovery, the parties agreed on the terms of a settlement and are now seeking court approval.

How did Viatek Falsely Advertise its Product?

False Advertising Claims against Viatek

According to the complaint filed by the FTC, Viatek advertises that its Mosquito Shield product prevents mosquito bites despite lacking any competent and reliable scientific evidence to support this claim.  The allegedly false representations have not only been made in print media and on the Internet, but also repeatedly on the home shopping television network HSN. 

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