Share on LinkedInShare on LinkedIn

ARTICLE · 02 DECEMBER 2019

FTC Releases New Resources For Influencers

Global Advertising Lawyers Alliance (GALA)
Explore more from Global Advertising Lawyers Alliance (GALA)

As part of the Federal Trade Commission's (FTC) continuing effort to help influencers comply with the FTC's Endorsement Guides (FTC Guides), the FTC published a new brochure...

United StatesMedia, Telecoms, IT, Entertainment

As part of the Federal Trade Commission's (FTC) continuing effort to help influencers comply with the FTC's Endorsement Guides (FTC Guides), the FTC published a new brochure, entitled "Disclosures 101 for Social Media Influencers" (the Brochure), and launched a dedicated microsite, www.ftc.gov/influencers, to provide influencers with easy to understand tips for making effective disclosures.

Material Connections

As a reminder, the Brochure states that if an influencer endorses a product or service through social media, the message should make it obvious when the influencer has a "material connection" with the brand, such as a "personal, family, employment or financial relationship."

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

See more popular content from