As part of the Federal Trade Commission's (FTC) continuing
effort to help influencers comply with the FTC's Endorsement
Guides (FTC Guides), the FTC published a new brochure, entitled
"Disclosures 101 for
Social Media Influencers" (the Brochure), and launched a
dedicated microsite, www.ftc.gov/influencers, to provide influencers
with easy to understand tips for making effective disclosures.
Material Connections
As a reminder, the Brochure states that if an influencer
endorses a product or service through social media, the message
should make it obvious when the influencer has a "material
connection" with the brand, such as a "personal, family,
employment or financial relationship."