FTC Issues Warning About "Ships From The USA" Claims

Last week, the Federal Trade Commission issued a warning to consumers to look out for "Ships from the USA" claims. In the warning, the FTC explained that a "ships from the USA" claim doesn't necessarily mean that the product was also made in the United States.

As the FTC explained, "Let's say there's a product that was made overseas. Sometimes, stores will ship that product to U.S. distribution centers. No problem. Sometimes, stores will let customers know that the product is shipping from within the U.S. Again, no problem — as long as it's clear those products aren't U.S.-made. If a store doesn't make that difference clear, chances are the products aren't "made in the USA."

What does this mean for advertisers?