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ARTICLE · 04 FEBRUARY 2025

FTC Issues Proposed Rulemakings Related To Deceptive Earnings Claims

Global Advertising Lawyers Alliance (GALA)
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As part of a flurry of activity before the change in its leadership, the Federal Trade Commission (FTC) announced proposed rulemakings regarding deceptive earnings claims...

United StatesMedia, Telecoms, IT, Entertainment

As part of a flurry of activity before the change in its leadership, the Federal Trade Commission (FTC) announced proposed rulemakings regarding deceptive earnings claims by multilevel marketers and money-making opportunity sellers. Whether a Republican-led agency will finalize these proposals is far from clear. The proposed rulemakings include the following:

  • A Notice of Proposed Rulemaking proposing amendments to the FTC's Business Opportunity Rule (BOR)
  • A Notice of Proposed Rulemaking proposing a new rule addressing deceptive earnings claims in the multilevel marketing industry (ECR)
  • An Advance Notice of Proposed Rulemaking asking whether the FTC should propose additional rule requirements that would apply to the multilevel marketing industry

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