Share on LinkedInShare on LinkedIn

ARTICLE · 15 DECEMBER 2020

FTC's Recent Responses To NAD Referrals

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
Contributor
Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

Founded more than 40 years ago as a boutique law firm servicing the entertainment and arts...

View firm profile
Explore more from Frankfurt Kurnit Klein & Selz PC

Here's a quick recap of the two responses to referrals from the National Advertising Division ("NAD") that the Federal Trade Commission ("FTC") released over the last month.

United StatesMedia, Telecoms, IT, Entertainment

Here's a quick recap of the two responses to referrals from the National Advertising Division ("NAD") that the Federal Trade Commission ("FTC") released over the last month. 

As part of its routine monitoring program, NAD reached out to Mask, LLC to request substantiation for claims made on a third party retailer's website about the company's "Spotless Acne and Psoriasis Sheet."  In addition to questioning the product's name, NAD asked for substantiation for claims such as, "Helichrysum Essential Oil may work to help heal blemishes, encouraging signs of skin renewal and cell turnover to lessen the look of redness and scarring."  Ultimately, NAD determined that the advertiser didn't have sufficient substantiation for its claims, and NAD recommended that the product name, and that claim, be discontinued.  After the advertiser refused to comply, NAD referred the matter to the FTC.  In an October 27, 2020 letter to NAD, the FTC indicated that it was not taking

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

www.fkks.com

This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

See more popular content from