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ARTICLE · 26 APRIL 2019

Faces And Names: Modern Issues In Athlete Publicity Licensing

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California Senate Bill 206, the "Fair Pay to Play Act," was amended again last month, and is making its way through the legislature under sponsorship by Sen.

United StatesMedia, Telecoms, IT, Entertainment

California Senate Bill 206,1 the "Fair Pay to Play Act," was amended again last month, and is making its way through the legislature under sponsorship by Sen. Nancy Skinner-D and Sen. Steven Bradford-D. If passed, the new law would pave the way for college athletes in California to earn compensation—including a stipend or other financial incentive from the college itself—for licensing their name, image, or likeness. The law would also allow athletes to obtain legal representation in connection with their participation in college sports, all while maintaining scholarship eligibility and amateurism under the National Collegiate Athletics Association's (NCAA) Division I and II eligibility criteria.2

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