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ARTICLE · 13 AUGUST 2014

Facebook Will No Longer Allow "Like-Gating"

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

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Facebook announced through its Platform Policy that it will no longer allow advertisers to incentivize users to like their Pages or use a social plug-in.

United StatesMedia, Telecoms, IT, Entertainment
Terri Seligman
Terri Seligman
Kelly O'Donnell
Kelly O'Donnell
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There's big news for advertisers who have been "like-gating" content on their Facebook Pages. On August 7th, Facebook announced through its Platform Policy that it will no longer allow advertisers to incentivize users to like their Pages or use a social plug-in. On November 5, 2014, Facebook will disable current applications on advertiser Pages that include a "like-gate". Between now and November 5, 2014, applications in development can no longer include a "like-gate". Facebook will still allow advertisers to incentivize users to login to an app, check-in at a place, or enter a promotion. But advertisers cannot make users "like" their Page in order to receive rewards or gain access to content.

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