Share on LinkedInShare on LinkedIn

ARTICLE · 11 SEPTEMBER 2025

Even When NAD Doesn't Decide, It Decides

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
Contributor
Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

Founded more than 40 years ago as a boutique law firm servicing the entertainment and arts...

View firm profile
Explore more from Frankfurt Kurnit Klein & Selz PC

wo recent NAD Decisions provide some insights into NAD's view of its own jurisdiction and its tools for addressing recalcitrant advertisers.

United StatesMedia, Telecoms, IT, Entertainment

Two recent NAD Decisions provide some insights into NAD's view of its own jurisdiction and its tools for addressing recalcitrant advertisers.

In a challenge filed by biotechnology company Vertex Pharmaceuticals, NAD looked at claims made by its competitor Maze Therapeutics. Each company is currently developing treatments for APOL1-Mediated Kidney Disease ("AMKD") and both companies' treatments are in the clinical trial stage of development. The advertiser disseminated claims comparing the efficacy of its small-molecule compound treatment of AMKD to that of Inaxaplin, Vertex's drug candidate for AMKD, in webinars, investor presentations, press releases, posters, and public filings. The claims are highly technical, and include statements like "Inaxplin 45 mg QD [is] projected to achieve <50% uACR."

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

www.fkks.com

This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

See more popular content from