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ARTICLE · 05 APRIL 2017

Environmental Claims In Advertising

Centuries ago, brewers were among the first to recognize the importance of clean water and the consequences of contamination of local water supplies.

United StatesMedia, Telecoms, IT, Entertainment
McDermott Will & Emery
McDermott Will & Emery
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Centuries ago, brewers were among the first to recognize the importance of clean water and the consequences of contamination of local water supplies. The need for a steady supply of agricultural products also makes brewers keenly aware of threats to crops and commodity supplies. The relative weight of beer and the need to maintain product integrity, quality, and flavor also pose ongoing challenges in packaging, transportation, and storage. All of these factors heighten brewers' sensitivity to environmental issues.

The Brewers Association 2015 Sustainability Benchmarking Report1 covers a broad range of topics and reference materials prepared by brewers and colleagues involved in brewery design and construction, equipment manufacturing, and logistics. Brewers and allied industry members who apply these principles and practices are upholding an industry legacy of good citizenship, sound business practices, and conscientious environmental stewardship.

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