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ARTICLE · 26 APRIL 2021

Earth Day 2021: Keeping It Real

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

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Happy Earth Day! Our President is meeting with world leaders to discuss climate change and has committed to halving the U.S.'s greenhouse gas emissions by 2030.

United StatesMedia, Telecoms, IT, Entertainment

Happy Earth Day! Our President is meeting with world leaders to discuss climate change and has committed to halving the U.S.'s greenhouse gas emissions by 2030. Now that's something to celebrate!  

And companies are marketing earth day promotions, ranging from deals on recyclable products to sales of products triggering donations to pro-environmental charities and more.  You'll also see a lot of terms bandied about like "compostable" and "sustainable" and "eco-friendly."  

As we've blogged about before, marketers promoting the environmental benefits of their products should keep the FTC's Green Guides top of mind.  The Guides set forth general principles for making environmental claims (like, don't overstate the benefit) and specific guidance about some particular claims, like what you need for a carbon offset claim.  However, some terms gaining popularity by marketers, like "sustainable," are not yet addressed by the Green Guides.  Does that mean all bets are

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www.fkks.com

This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

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