Don't Let Your Supply Chain Issues Cause Advertising Problems

As supply chain issues continue to impact the availability of products, there are serious concerns that this problem is only going to get worse as we head into the busy holiday shopping season. As you are planning your holiday advertising campaigns, there are some important legal issues to take into account if you're going to be promoting products that may not actually be available when consumers head to the stores or try to buy them online.

Sufficient Supply

As a general rule, you shouldn't advertise a product unless you have a sufficient supply of that product available to meet reasonably anticipated demand. If there are limitations on availability, such as that the product is only available for a certain period of time or in certain locations, or that there are only limited quantities available, those limitations should be clearly and conspicuously disclosed.