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ARTICLE · 30 JULY 2019

Don't Forget The FTC Pricing Guides!

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

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Those of us who practice advertising law are very familiar with the FTC's guides on pricing claims and consult them frequently when advising clients about their special offers and discount prices.

United StatesMedia, Telecoms, IT, Entertainment

Those of us who practice advertising law are very familiar with the FTC's guides on pricing claims and consult them frequently when advising clients about their special offers and discount prices. I'm speaking, of course, of the Guides Against Deceptive Pricing; and the Guide Concerning Use of the Word "Free" and Similar Representations. The Deceptive Pricing Guides address various kinds of pricing representations: representations by marketers that their current price is a discount from their former price (a "sale" or "discount"); comparisons to others' prices and to manufacturers' suggested retail prices; and representations about special prices based on the purchase of other products (like gifts with purchase or buy-one-get-one -- BOGO -- offers). The fundamental principle for these guides is, of course, truthfulness: advertisers should not tout that a price is special if it's not. You can't call something a "sale" if you're charging your normal price.

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www.fkks.com

This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

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