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ARTICLE · 12 MARCH 2019

Do You Really Need Disclosures In Google Ads?

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

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Advertisers often struggle with the question of what to do about disclosures in Google Ads.

United StatesMedia, Telecoms, IT, Entertainment
Jeffrey Greenbaum
Jeffrey Greenbaum
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Advertisers often struggle with the question of what to do about disclosures in Google Ads.  Is it really necessary to include disclosures when there's so little space?  Why can't consumers just click through to see the full details? 

In the FTC's guidance, Dot-Com Disclosures: How to Make Effective Disclosures in Digital Advertising, the FTC says that, "If a disclosure is necessary to prevent an advertisement from being deceptive, unfair, or otherwise violative of a Commission rule, then either the claim should be modified so the disclosure is not necessary or the ad should not be disseminated."  

But what about ads where the disclosure just won't fit?  There must be some exception for that situation, right?  Not according to the FTC:  "if a particular platform does not provide an opportunity to make clear and conspicuous disclosures, it should not be used to disseminate advertisements that require such disclosures." 

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This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

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