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ARTICLE · 21 FEBRUARY 2025

Do You Need Help With TCR Registration?

If you are the owner of a telemarketing business, there is a good chance that you are familiar with The Campaign Registry ("TCR").

United StatesMedia, Telecoms, IT, Entertainment

If you are the owner of a telemarketing business, there is a good chance that you are familiar with The Campaign Registry ("TCR"). TCR registration is essential for businesses for several reasons. Crucially, it ensures that text messages routed through a virtual phone service provider ("service provider") reach their target audience. For the uninitiated, a service provider supplies businesses with phone numbers that are not associated with a physical line or SIM card. Rather, the virtual phone numbers operate in the cloud, thus allowing businesses to send and receive calls using an Internet connection.

Many virtual phone service providers are already requiring that their clients register to continue utilizing their services. Eventually, major mobile carriers will require that all virtual telephone numbers, even if used for conversational texting, become registered on TCR.

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