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ARTICLE · 30 JULY 2020

Do "Kit Kat White" Candy Bars Contain White Chocolate?

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

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Do "Kit Kat White" candy bars contain white chocolate? That was the issue in a recent false advertising lawsuit brought against The Hershey Company in federal court in New York.

United StatesMedia, Telecoms, IT, Entertainment

Do "Kit Kat White" candy bars contain white chocolate? That was the issue in a recent false advertising lawsuit brought against The Hershey Company in federal court in New York.

Kit Kat bars -- which are, admittedly, one of my favorites -- are made of crisp wafers coated in a variety of flavors, which is most commonly milk chocolate. "Kit Kat White" bars are coated in a "white confection coating."

The plaintiff sued Hershey for false advertising, alleging that Hershey misled consumers into believing that "Kit Kat White" bars contain white chocolate. The plaintiff said that she was misled by the packaging, as well as by the fact that the product is marketed and sold next to the milk chocolate and dark chocolate versions of the candy.

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This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

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