Crafty Labels Bring Risks Of Litigation

It's no secret that consumers care about what's in the bottles and cans they're consuming. Bearing that in mind, it's not surprising that there's a growing body of litigation arising out of "false and misleading" labeling claims. Contract brewers, because they often partner with existing brewery facilities and may not have a physical brewery space, are all-too-familiar with navigating the Alcohol & Tobacco Tax & Trade Bureau ("TTB") regulations that prohibit labeling and advertising statements and graphics that are false or create a misleading impression. Contract brewers have to balance building a brand and reputation in the community against accurately communicating the source of their beer and avoiding misleading consumers about where their products are produced. It has proven a delicate balance.