Consult This Checklist Before Promoting Your Next Sweepstakes

Kris Kringle had plenty of pointy-shoed helpers backing him up, but he still insisted on making his list and checking it twice.

Any businesses that promote sweepstakes should be just as vigilant about double-checking all elements of their promotions before releasing them to the general public.

To that end, I've created a checklist of 12 of the most important things to look for in these types of promotions. (To receive a handy PDF of the checklist, contact me at [email protected].)

While this checklist covers many of the key aspects of a sweepstakes, it is no guarantee that the sweepstakes complies with all of the various state and federal statutes and regulations that may apply. Also, the checklist is not legal advice. The only way to determine if a sweepstakes complies with all applicable laws is to have it reviewed by a lawyer familiar with sweepstakes law.