Looking back 2014 was a year of
increased government scrutiny and compliance obligations for lead
generators and online marketers, and so, for 2015, advertisers will
need to ramp up compliance. Avoiding banned terms, better use
of disclosures, and other web and contact center compliance
enhancements – with at least some reports of 66% of website
URLs containing a potential compliance violation – should be
a priority for the New Year.
At least, that's what marketing compliance company
PerformLine revealed last week in its infographic titled "Compliance Trends to Watch Out for in
2015." The infographic is part of its periodic
overview of its research on websites and "contact
centers" using "banned" compliance terms or missing
"required" disclosures. The infographic shows that
66% of credit monitoring sites, 72% of credit card sites, and 91%
of finance sites contain potential compliance violations. The
company didn't release more detailed breakdowns, but it
