Share on LinkedInShare on LinkedIn

ARTICLE · 27 MARCH 2025

Challenging False Advertising: It Matters Where You Go

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
Contributor
Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

Founded more than 40 years ago as a boutique law firm servicing the entertainment and arts...

View firm profile
Explore more from Frankfurt Kurnit Klein & Selz PC

Clients often ask whether it's better to go to NAD or court when they're unhappy about the claims their competitors are making.

United StatesMedia, Telecoms, IT, Entertainment

Clients often ask whether it's better to go to NAD or court when they're unhappy about the claims their competitors are making. The main considerations are usually speed and cost, likelihood of success, and impact of potential victory. Typically, NAD is faster (unless you're going for a TRO), a lot cheaper, more likely to be addressed by an adjudicator who deals with advertising day in and day out, and a lot less painful for both parties because there's no discovery. Of course, some litigants do want to inflict pain, not (necessarily) because they're sadists, but because they're convinced that inflicting some pain will be the only way to really get the advertiser to mend its ways.

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

www.fkks.com

This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

See more popular content from