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ARTICLE · 11 DECEMBER 2025

California Data Broker Registration Is Not Optional!

Klein Moynihan Turco LLP
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On December 3, 2025, the California Privacy Protection Agency ("CPPA") announced that it had fined a Nevada-based marketing firm, ROR Partners LLC ("ROR"), $56,600 for failure to register as a California...

United StatesMedia, Telecoms, IT, Entertainment
David O. Klein
David O. Klein
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On December 3, 2025, the California Privacy Protection Agency ("CPPA") announced that it had fined a Nevada-based marketing firm, ROR Partners LLC ("ROR"), $56,600 for failure to register as a California data broker as required pursuant to the State's "Delete Act."

As our readers are aware, the California Consumer Privacy Act ("CCPA"), as amended by the California Privacy Rights Act ("CPRA"), requires that certain businesses which collect and sell the personal information of consumers with whom they do not maintain a direct relationship must register annually with the CPPA as California "data brokers."

The CPPA's ROR enforcement action serves as an important reminder to companies that collect, aggregate, or sell/share a large amount of consumer data that filing for registration on the California Data Broker Registry is not optional.

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