Attracting Customers Using Value Promotions and Discounts

Customers are always looking to get a deal. Whether it's finding that breath-taking house that is undervalued or getting that amazing all-inclusive deal to Cabo, the perception of value has become a standard tool for marketing products and services. There's even a type of investment strategy centered around finding stocks that are beaten down and under-valued (value investing). So it should come to no surprise to restaurateurs that the customers that walk through your door everyday are not only looking for a good meal, but also value

The restaurant industry certainly isn't unaware of this notion. Quick service restaurants have often offered coupons and most recently "value" menus to consumers looking for value. Full-service chain restaurants also got into this trend by offering deals through online sites like GroupOn and in-store promotions like "2 for $20." These types of deals for both quick-service and full-service restaurants, however, are not pulling in the