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ARTICLE · 04 AUGUST 2016

Amazon Now Raking In The Dough

Duane Morris LLP
Duane Morris LLP
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Once upon a time, toward the beginning of the commercial internet, critics questioned Amazon's aggressive approach in throwing money at the concept of becoming the full-purpose seller of all types of products online.

United StatesMedia, Telecoms, IT, Entertainment

Once upon a time, toward the beginning of the commercial internet, critics questioned Amazon's aggressive approach in throwing money at the concept of becoming the full-purpose seller of all types of products online. Indeed, while Amazon was growing along the way, it was in the red, far from turning a profit. Detractors believed that Amazon's "Hail Mary" approach would fail, and the only question was when Amazon would go under, like many other early dot coms.

Well, who is laughing now? Amazon, and CEO Jeff Bezos, of course. 

Wait for it ... Amazon has turned a profit for the fifth straight quarter. And this past quarter, its profit margin was substantially increased. This is a very positive trend. Amazon staked its future on grabbing as much commercial selling "land" as possible on the internet. The volume of sales on Amazon daily is astronomical. Seeing that Amazon finally is profitable, and with its amazing positioning, the sky potentially could be the limit.

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