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ARTICLE · 04 JULY 2014

Amazon’s Inability To Register Domain Name .Amazon Is An Interesting Case Study For New gTLDs

Foley Hoag LLP
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Do you want your company to control .app or .restaurant? Applying to operate a generic top-level domain (gTLD) isn't for the faint of heart.

United StatesMedia, Telecoms, IT, Entertainment
Joshua Jarvis
Joshua Jarvis
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Do you want your company to control .app or .restaurant? Applying to operate a generic top-level domain (gTLD) isn't for the faint of heart.  Although several hundred companies ponied up the $185,000 application fee for over 1,900 total gTLD applications, that's only the first stage in the process.  Once filed, ICANN reviews each application for financial, technical, and operational competence, ensuring that each applicant has the financial wherewithal, technical savvy, and a comprehensive plan to safely operate the gTLD registry for at least the length of the initial ten-year contract term.

If an application passes muster, there are other potential obstacles to contend with.  If multiple companies apply to register the same string (for instance, there were thirteen applications for .app), the string is entered into a contention set, at which point companies must either work out a compromise or bid in an auction for the right to operate the gTLD.

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