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ARTICLE · 23 NOVEMBER 2020

Age Gating On Instagram Is Now A Bit Easier

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

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If you have a Business or Creator account on Instagram, the platform's functionality now allows you to age-gate individual social media posts by setting a default minimum age for the post...

United StatesMedia, Telecoms, IT, Entertainment

If you have a Business or Creator account on Instagram, the platform's functionality now allows you to age-gate individual social media posts by setting a default minimum age for the post, a minimum age for specific countries, or a combination of both options.

This is great news for alcohol brands, and also for content creators looking to do business with alcohol advertisers.  Up until now, Business and Creators accounts could only age-gate their entire  account. Such functionality made it hard for talent posting about alcohol brands, as it required them to age gate their entire Instagram account in order to ensure that their alcohol-related posts reached only viewers over the legal purchase age.  Since many Creators post content about a variety of industries, limiting their whole Instagram reach to a 21+ audience was often undesirable. This new functionality makes these content-creation partnerships much easier for all parties.

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www.fkks.com

This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

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