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ARTICLE · 02 MAY 2022

Advertising Class Action Trends In 2021

Proskauer Rose LLP
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2021 saw well over 500 new class actions in the advertising space. With the number of these cases increasing, it is more important than ever for businesses to stay on top of the latest trends...

United StatesMedia, Telecoms, IT, Entertainment
Baldassare Vinti
Baldassare Vinti
Jeffrey Warshafsky
Jeffrey Warshafsky
Jennifer Yang
Jennifer Yang
Anisha Shenai-Khatkhate
Anisha Shenai-Khatkhate
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2021 saw well over 500 new class actions in the advertising space. With the number of these cases increasing, it is more important than ever for businesses to stay on top of the latest trends, including the types of products and claims that are being targeted.  Our full report, available here, goes into detail on these points and others.  This post summarizes some of the key takeaways.

Food & Beverage

As in past years, the Food & Beverage industry remained a main target of the plaintiffs' bar in 2021. Ingredient claims remained the main focus. While 2020 was the year of "vanilla" litigations, the plaintiffs' bar branched out to other flavors in 2021, including "chocolate," "smoked," "fudge," "strawberry," and "honey."

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