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ARTICLE · 16 JANUARY 2013

A "Natural" Class Action Ends Up On The Rocks

Typically, girls want to be skinny. Is that enough to certify a class?

United StatesMedia, Telecoms, IT, Entertainment

Typically, girls want to be skinny. Is that enough to certify a class?  This week, a New York federal judge denied class certification in a case alleging false advertising of the Skinnygirl Margarita, finding that Plaintiff's claims fail to meet Federal Rule of Civil Procedure 23(a)'s typicality prerequisite, and therefore, Plaintiff does not adequately represent the proposed class.  This decision may help keep the plaintiff's bar on the rocks for a bit. 

In 2009, the Skinnygirl Margarita – a low-calorie alternative to traditional margarita mixes – was developed by health-conscious, reality TV star, Bethenny Frankel, and her partner David Kanbar.  On September 20, 2011, Christopher Rapczynksi brought a suit in Southern District of New York against Skinnygirl Cocktails, L.L.C., SGC Global, L.L.C. and Beam Global Spirits & Wine, Inc. alleging that the Defendants caused "millions of purchasers of 'Skinnygirl Margarita' to purchase that product under the false pretenses

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