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ARTICLE · 17 SEPTEMBER 2021

A Highlights Reel On NIL Rights For Student Athletes

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In our Spring 2021 issue, we wrote about potential new advertising opportunities concerning the Name, Image and Likeness (NIL) rights of student athletes.

United StatesMedia, Telecoms, IT, Entertainment
Katten Muchin Rosenman LLP
Katten Muchin Rosenman LLP
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In our  Spring 2021 issue, we wrote about potential new advertising opportunities concerning the Name, Image and Likeness (NIL) rights of student athletes. There were several balls in the air:

  • An antitrust challenge to NCAA rules was pending before the Supreme Court.
  • The first state law granting NIL rights to college athletes was poised to go into effect.
  • Several bills had been introduced in the US Senate and House of Representatives.
  • The NCAA had tabled amendments to its bylaws that would permit student athletes to benefit from the use of NIL.

We're coming back to you now in the third quarter to provide an update and a bit of a play-by-play recap.

On June 21, the US Supreme Court issued an opinion in National Collegiate Athletic Association v. Alston. The Court unanimously upheld the lower court's injunction against rules restricting education-related expenses. It found the NCAA and its members qualified as a monopoly power in the relevant market

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